OUR Mission
We empower women of all shapes and sizes by creating thoughtfully designed luxury athleisure that blends comfort, performance, and style. Designed in sizes 2XS–6XL, our collections celebrate individuality while inspiring confidence, movement, and self-expression. Beyond athleisure, we foster community through mentorship, experiential events, and empowerment initiatives—creating impact that extends far beyond what women wear.
OUR Vision
Our vision is to establish Feline Apparel as a premier international athleisure brand—expanding from e-commerce into immersive physical retail spaces, beginning with our first pilot location and scaling into flagship stores across the United States.
With each expansion, we aim to deepen community impact, redefine inclusive luxury athleisure, and build toward becoming a billion-dollar brand rooted in empowerment, representation, and purpose.
OUR values
Integrity
We lead with intention, transparency, and accountability.
We lead with honesty, accountability, and intention in everything we do. From the way we design and produce our garments to the way we build relationships, integrity guides our decisions and ensures our brand is rooted in trust, transparency, and long-term impact.
Community
We build together and grow through connection.
Feline Apparel is built on community. We believe in creating meaningful connections with our customers, partners, and team—fostering spaces where collaboration, support, and shared purpose drive everything forward. Together, we grow stronger.
Inclusivity
Every body belongs. Every voice matters.
Inclusivity is not a trend—it’s our foundation. We design with intention for every body, every background, and every story. By celebrating diversity in both our products and our people, we create space for individuality, representation, and belonging at every level of our brand.
Empowerment
Confidence is created—through action, opportunity, and representation.
We exist to empower women—through what they wear, how they feel, and the opportunities we create. Whether it’s inspiring confidence through our designs or opening doors through mentorship, education, and leadership, we believe empowerment is an action, not a slogan.
Excellence
Premium quality. Elevated standards. No compromise.
Excellence is our standard. From craftsmanship and design to operations and experiences, we are committed to delivering premium quality without compromise. We continuously challenge ourselves to innovate, evolve, and exceed expectations while staying true to our mission.
our founder
Tori Wells is the Founder, CCO of Feline Apparel, a Black woman–owned luxury athleisure brand founded in 2018. Built entirely from the ground up, Feline Apparel was created to redefine athleisure through inclusivity, confidence, and premium design—without compromise.
From the beginning, Tori designed Feline Apparel with size inclusivity at its core, offering thoughtfully crafted pieces in sizes 2XS–6XL. Her vision was clear: luxury athleisure should fit every woman and reflect real bodies, real movement, and real lifestyles.
Under her leadership, Feline Apparel has grown from an online-only brand into a community-driven platform that merges fashion, fitness, and empowerment. Tori continues to lead the brand’s creative direction and long-term growth strategy, including experiential retail expansion and empowerment initiatives under Project FAME (Feline Apparel Mentorship & Empowerment), positioning Feline Apparel as a purpose-driven brand built to scale nationally and globally.
Founder Manifesto
I built Feline Apparel from the ground up because I refused to wait for permission to exist in a space that was never made for women like me.
I am a Black woman, a visionary, a creator, and a disruptor in a category dominated by male-founded brands and narrow definitions of who belongs. I didn’t inherit a blueprint, a network, or a shortcut. I built this brand with intention, grit, and an unshakeable commitment to women who deserve to feel powerful in their bodies.
Feline Apparel is not just clothing. It’s a movement.
A movement for comfort, confidence, representation, and excellence.
A movement rooted in what I never saw growing up:
luxury athleisure that honors every woman — every curve, every size, every journey.
Every thread, every design, every campaign reflects my belief that women deserve spaces created by us, for us.
We deserve clothing that moves the way we live — boldly, beautifully, and without apology.
I created Feline Apparel to challenge the norms, redefine luxury athleisure, and open the doors that were kept shut for far too long.
Not just in fashion — but in leadership, representation, and ownership.
I built this brand without a man backing me, without generational capital, and without a seat already reserved at the table. I built it anyway — and I built it on values that can’t be bought:
Integrity
Community
Authenticity
Empowerment
Excellence
Feline Apparel is a global brand because the women it represents are global.
Our stories are global.
Our impact is global.
And I will continue to build boldly, expand intentionally, and lead unapologetically — not just for myself, but for every woman who sees herself in this brand and its mission.
This is Feline Apparel. This is woman-founded, Black-founded, purpose-driven luxury athleisure.
This is the movement I was born to build.
— Tori Wells
Founder, CEO & CCO
Our Timeline
The Journey of Feline Apparel
2018 — The Beginning
Feline Apparel is founded by Tori Wells with a bold mission: to create luxury athleisure designed for all women—across sizes, backgrounds, and lifestyles—without sacrificing quality, style, or performance.
Building with Intention
Launched as an e-commerce–first brand, Feline Apparel prioritized size inclusivity (2XS–6XL), premium materials, and community-first storytelling. The brand challenged traditional athleisure standards by centering women who were historically overlooked.
Community Before Capital
As the brand grew, Feline Apparel expanded beyond apparel into community-building developing an athlete sponsorship program, empowerment-driven pop-ups and mentorship and workforce development through our Feline Apparel Internship Cohort c/o Project FAME.
Purpose Beyond Product
The launch of Project FAME (Feline Apparel Movement for Empowerment) solidified the brand’s commitment to development, education, and confidence-building through movement and leadership.
The Future — Experiential Retail & International Growth
Feline Apparel is now expanding into experiential retail, introducing immersive spaces where luxury athleisure, fitness, styling, and community programming live together—beginning with mall-based locations and scaling into flagship stores nationwide. Imagine a retail space where luxury athleisure shopping and in-store mini fitness classes work together symbiotically—each enhancing the other to create an immersive, community-driven experience. Customers can watch live classes, get styled in real time, and connect with ambassadors who understand both movement and fashion. This isn’t just shopping—it’s engagement, empowerment, and experience. Designed to be scalable, this model transforms retail into a lifestyle hub and sets the foundation for nationwide expansion.
MORE THAN ATHLEISURE
We’re more than a luxury athleisure brand.
We empower women to move confidently and live boldly—in their bodies, their careers, and their everyday lives. As we expand into experiential retail, we’re creating spaces where fashion, fitness, and empowerment meet under one roof.
Our mission extends beyond clothing. We are redefining athleisure where luxury meets purpose, style meets strength, and wellness is holistic, accessible, and real.
