Meet the ceo
Tori Wells
Founder + CEO
About the brand
OUr mission
We are committed to empowering women of all shapes and sizes by providing thoughtfully designed athleisure wear that blends comfort, luxury, and style. Our mission is to inspire confidence and celebrate individuality through pieces that support every woman’s lifestyle—from workouts to leisure moments.
Our values
Empowerment Through Inclusivity
We celebrate diversity, not only in our designs but also within our team. By fostering an inclusive and supportive environment, we empower both our customers and employees to embrace their individuality and thrive.
Collaboration and Creativity
We believe innovation is born from collaboration. By encouraging open communication, teamwork, and creative problem-solving, we strive to push boundaries and deliver excellence in everything we do—inside and out.
Seamless Fusion of Fashion and Function
Our commitment to merging timeless style with practical functionality isn’t just for our customers—it’s how we operate as a team. We aim for efficiency and adaptability in our processes, ensuring that our designs and operations align seamlessly with our brand promise.
Uncompromising Quality
Whether it’s the garments we produce or the relationships we build, quality is at the core of everything we do. From product development to internal processes, we uphold the highest standards to create an organization that reflects our dedication to excellence.
Thoughtful Relationships
We value people—our customers, our partners, and our team. By cultivating meaningful connections, we create a culture of trust, respect, and support that inspires confidence both externally and within our organization.
Inspiring Confidence Every Day
Just as we empower our customers through our designs, we inspire confidence within our team. We nurture growth, celebrate achievements, and create opportunities that allow our people to flourish both professionally and personally.
HOW It all started
Feline Apparel, founded in the summer of 2018 by Tori Wells, was born from a vision to redefine women’s athleisure. Tori recognized an opportunity to create a brand that didn’t just prioritize fitness but also celebrated the balance of fashion, comfort, and everyday versatility. Originally named “Black Feline,” the brand evolved to simply “Feline Apparel” after the overwhelming success of its sleek and iconic "feline." logo.
From the start, Feline Apparel has been committed to empowering women through thoughtfully designed, size-inclusive pieces that blend comfort and luxury. Whether it’s for the gym, errands, or leisure, our designs inspire confidence and seamlessly fit into every aspect of a modern woman’s lifestyle.
As a Nashville-based brand, Feline Apparel has earned a loyal following both locally and beyond. Our collections have been embraced by influencers, featured in prominent publications, and worn by women who value both style and substance. Behind every piece, there’s a dedication to quality, functionality, and innovation that sets us apart in the athleisure space.
Our Founder and CEO, Tori Wells, brings her passion for diversity, inclusion, and empowerment to every aspect of the brand. Her vision extends beyond fashion—she’s committed to fostering a community where women feel seen, supported, and celebrated. This ethos is woven into every stitch, campaign, and initiative at Feline Apparel.
At Feline Apparel, we’re not just creating athletic wear; we’re promoting a lifestyle. A lifestyle where women feel confident, comfortable, and fashionable no matter where their day takes them. With our unwavering commitment to inclusivity and exceptional quality, we’re redefining what it means to feel empowered in your own skin.