Team Feline hub
Welcome
Welcome to Team Feline—an exclusive community of creators and athletes representing Feline Apparel through content, performance, and lifestyle. This is a performance-based partnership built for individuals who are intentional about how they show up, create, and grow. Within this program, you’re not just wearing the brand—you’re bringing it to life. Inside this hub, you’ll find everything you need to operate as a member of Team Feline, including program expectations, content standards, and your pathway for growth within the community. Take your time reviewing each section carefully—this will serve as your foundation as you begin building with us.
team feline playbook
faq’s
Q. What is expected of me as a Team Feline member? A. You are expected to actively wear, promote, and create content featuring Feline Apparel while maintaining a high standard of quality and consistency.
Q. What’s the difference between Affiliate and Athlete? A. Affiliates focus on content creation and digital storytelling. Athletes represent the brand through training, performance, and lifestyle. Both follow the same tier structure and growth expectations.
Q. What do I receive at the Starter tier? A. Personalized Team Feline code to share with your audience, exclusive pricing on new and pre-order collections and complimentary VIP Access membership to legacy and essentials collections.
Q. Do I receive free product when I join? A. No. All members begin at the Starter tier and are expected to purchase product using their exclusive Team Feline discount. Product rewards are unlocked through performance at the Rising level and above.
Q. Can I participate in campaigns or content days right away? A. These opportunities are extended to Rising and Elite members based on performance, consistency, and alignment.
Q. How do tiers work within Team Feline? A. All members start at the Starter tier. Advancement to Rising and Elite tiers is based on consistency, content quality, engagement, and overall alignment with the Feline brand. Each level unlocks additional perks and opportunities.
Q. How do I unlock product rewards and opportunities? A. Product rewards, content days, campaigns, and additional opportunities are offered to members who consistently meet content expectations and demonstrate strong brand alignment.
Q. Do I have to tag Feline Apparel in my content? A. Yes. You must tag @felineapparelbrand and use #felineapparelbrand on all content for tracking and visibility. Athletes must also tag @teamfelineathletes.
Q. Do I need to follow Feline Apparel accounts? Yes. All members are expected to follow and engage with:@felineapparelbrand, @teamfelineathletes (athletes only), @felineworldwide
Q. Is there a content requirement? A. Yes. All members are required to complete a minimum of 1 Content Set per month, which includes: 3 short-form videos (Reels), 1 static post (carousel) and 3–4 story posts. Content must feature you wearing Feline Apparel and be posted to your main feed. Content should remain live for the duration of your Team Feline participation. Removing content may result in removal from the program.
Q. What type of content is expected? A. Content should clearly showcase how Feline Apparel fits, performs, and integrates into your lifestyle. This includes styling, workouts, day-in-the-life content, and testimonials—all executed at a high-quality, polished standard.
Q. How do I earn commission or get paid opportunities? A. Commission-based earnings are reserved for Elite-level members who demonstrate top performance within the program. To access our commission structure click here.
Q. What happens if I don’t stay active? A. Team Feline is a performance-based program. Members who do not meet content expectations or remain inactive may not advance or may be removed from the program.
Q. What is the product loaner program? A. The product loaner program is available to select Elite Athletes, allowing temporary access to product for content, campaigns, or activations.
learn about our products
content standards
Team Feline content should feel intentional, polished, and aligned with a luxury athleisure aesthetic. Feline Apparel must always be the focal point—clearly visible, styled with purpose, and integrated into your lifestyle.
What We Accept
Product is visible, styled, and easy to identify
Well-lit, high-resolution, clean setting, stable framing
Outfits are cohesive and thoughtfully put together
Smooth, minimal edits with no distracting effects
Show how the product fits, performs, and lives within your routine
What We Do Not Accept
Dark or poorly lit content
Blurry or low-resolution visuals
Unstyled or thrown-together looks
Cluttered or distracting environments
Content where the product is not clearly shown
Low-effort or unintentional posts
posting guidelines
While performance varies by audience, the time you post can impact visibility and engagement. The following windows can be used as a general starting point:
Monday: 7:30am • 12:15pm • 8:00pm
Tuesday: 8:15am • 1:00pm • 7:30pm
Wednesday: 9:00am • 2:00pm • 9:15pm
Thursday: 8:45am • 1:45pm • 8:30pm
Friday: 7:00am • 11:45am • 6:15pm
Saturday: 10:30am • 3:00pm • 8:00pm
Sunday: 9:45am • 1:30pm • 7:45pm
These are general recommendations. You are encouraged to learn your audience’s behavior and post when your content performs best.
Need support?
If you have a question or need assistance, please submit a request through the Team Feline Support Form below. Before reaching out, be sure to review the full portal and playbook—most questions are already answered there.