Team Feline hub

Welcome

Welcome to Team Feline—an exclusive community of creators and athletes representing Feline Apparel through content, performance, and lifestyle. This is a performance-based partnership built for individuals who are intentional about how they show up, create, and grow. Within this program, you’re not just wearing the brand—you’re bringing it to life. Inside this hub, you’ll find everything you need to operate as a member of Team Feline, including program expectations, content standards, and your pathway for growth within the community. Take your time reviewing each section carefully—this will serve as your foundation as you begin building with us.

team feline playbook

frequently asked questions

Q. What is expected of me as a Team Feline member? A. You are expected to actively wear, promote, and create content featuring Feline Apparel while maintaining a high standard of quality and consistency.

Q. What’s the difference between Affiliate and Athlete? A. Affiliates focus on content creation and digital storytelling. Athletes represent the brand through training, performance, and lifestyle. Both follow the same tier structure and growth expectations.

Q. What do I receive at the Starter tier? A. Personalized Team Feline code to share with your audience, exclusive pricing on new and pre-order collections and complimentary VIP Access membership to legacy and essentials collections.

Q. Do I receive free product when I join? A. No. All members begin at the Starter tier and are expected to purchase product using their exclusive Team Feline discount. Product rewards are unlocked through performance at the Rising level and above.

Q. Will I be charged for the VIP Access Membership? A. No. Team Feline members receive complimentary VIP Access. To activate it, select the Yearly Membership Tier and apply the code at checkout to waive the membership cost.

Q. Can I use my Team Feline discount on legacy collections? A. Your Team Feline discount is only valid on new and pre-order collections. Legacy collections are accessed separately through your complimentary VIP Access membership, where discounts are already applied to eligible products.

Q. Can I participate in campaigns or content days right away? A. These opportunities are extended to Rising and Elite members based on performance, consistency, and alignment.

Q. How do tiers work within Team Feline? A. All members start at the Starter tier. Advancement to Rising and Elite tiers is based on consistency, content quality, engagement, and overall alignment with the Feline brand. Member performance is reviewed periodically throughout the year, with opportunities for advancement as you grow within the program.

Q. How do I unlock product rewards and opportunities? A. Product rewards, content days, campaigns, and additional opportunities are offered to members who consistently meet content expectations and demonstrate strong brand alignment.

Q. Do I have to tag Feline Apparel in my content? A. Yes. You must tag @felineapparelbrand and use #felineapparelbrand on all content for tracking and visibility. Athletes must also tag @teamfelineathletes.

Q. Do I need to follow Feline Apparel accounts? Yes. All members are expected to follow and engage with: @felineapparelbrand, @teamfelineathletes (athletes only), @felineworldwide

Q. Is there a content requirement? A. Yes. All members are required to complete a minimum of 1 Content Set per month, which includes: 3 short-form videos (Reels), 1 static post (carousel) and 3–4 story posts. Content must feature you wearing Feline Apparel and be posted to your main feed. Content should remain live for the duration of your Team Feline participation. Removing content may result in removal from the program.

Q. What type of content is expected? A. Content should clearly showcase how Feline Apparel fits, performs, and integrates into your lifestyle. This includes styling, workouts, day-in-the-life content, and testimonials—all executed at a high-quality, polished standard.

Q. How do I earn commission or get paid opportunities? A. Commission-based earnings are reserved for Elite tier members who demonstrate top performance within the program. To access our commission structure click here.

Q. What happens if I don’t stay active? A. Team Feline is a performance-based program. Members who do not meet content expectations or remain inactive may not advance or may be removed from the program.

Q. What is the product loaner program? A. The product loaner program is available to select Elite Athletes, allowing temporary access to product for content, campaigns, or activations.

learn about our products

content standards

NEWS & UPDATEs

team feline Creator Challenge

June 2026

This month’s challenge is all about showing how Feline Apparel fits into your summer lifestyle through movement, confidence, wellness, travel, and everyday routines.

Whether it’s workouts, styling transitions, day-in-the-life content, Pilates, travel moments, or wellness-focused storytelling — we want to see how you bring Team Feline to life through your own lens.

Create content that feels: intentional, elevated, authentic to you and aligned with the brand's aesthetic.

Challenge Timeline: June 1 – June 30

The winner(s) will be announced the first week of July.

Ready to enter? Just submit your details below to enter this challenge.

Need support?

If you have a question or need assistance, please submit a request through the Team Feline Support Form below. Before reaching out, be sure to review the full hub and playbook—most questions can be answered within this page.